The Groundswell Inside your Company

This chapter focused on how organizations can connect with their customers, and also talked about the importance of employees within your company. When looking at my previous blogs, we saw how organizations connect and focus on customers, and now we need to focus on how the internal groundswell is just as important. Every organization that has a social strategy needs to also focus on how that specific strategy is going to affect the internal community also known as the employees.

Internal groundswell helps an organization to create new ways for its employees to connect and work together. This participation through internal groundswell helps employees to invest in the company and feel a sense of accountability (Li & Bernoff, 2011, p.244).

As stated in my previous blog “Tapping the Groundswell with Twitter”, the five strategies presented can also be used and applied within the company.

  1. Listening to Employees
  2. Talking to Employees
  3. Energizing with Employees
  4. Supporting with Employees
  5. Embracing with Employees

Ultimately in order for the organization to succeed, the employees need to feel some sort of job satisfaction, and by following these 5 steps, any organization can achieve just that.

Check out how Ford’s employees are driving the success of the company.

Li, C. & Bernoff, J.  (2011) Groundswell: winning in a world transformed by social technologies. Boston, MA: Harvard Business School Publishing


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